After more than a year of planning, a Miami-based developer has gotten the green light for its second hotel in Coconut Creek.
The 105-room Residence Inn by Marriott will be built on the northeastern corner of State Road 7 and the Sawgrass Expressway, said Seth Fellman, president of Morlin Hospitality Group, on Wednesday.
The hotel site, at 5730 N. State Road 7, was previously home to a Grifs Western store that was razed in a fire in September 2010 and never reopened.
In July, the city granted final approval for the Residence Inn project, which included a rezoning component, Fellman said.
It’s Morlin’s second run at securing a location for its extended-stay, Marriott-branded hotel. Its original land choice for the Residence Inn — a 3-acre parcel on nearby Lyons Road — had met with stiff opposition from neighborhood residents who cited concerns about its close proximity to homes and incompatibility with the area.
City commissioners eventually denied rezoning of the Lyons Road site for the hotel.
That decision led Fellman to revisit the Grifs Western site, which he’d previously eyed for Morlin’s first hotel in the city, the 105-room Hampton Inn Suites, he said. The Hampton Inn opened in June 2014 at 5740 N. State Road 7.
“I knew that there was demand for a hotel there,” he said of the Grifs parcel.
Groundbreaking for the $21 million, six-story Residence Inn is scheduled to take place by year’s end, and the opening is targeted for December 2017, Fellman said
“It’s going to be very family friendly and will have features way above the brand standard,” he said.
Those upgraded features will include laundry facilities and business centers on every floor, several Jacuzzi suites and a water-themed play area on the pool deck, he said. The hotel also will have a lake and waterfall on the property.
Fellman said he’s aiming to duplicate the success of the 2-year-old Hampton at the new Residence Inn.
The $14 million Hampton Inn has commanded high occupancies and rates and generated substantial business from nearby medical facilities and corporate parks, Fellman said. It has hosted several wedding groups as well.
More than 25 percent of its guests tend to stay anywhere from three to five days or longer, sometimes as long as three months to a year, he said
The “extended-stay” trend was the catalyst for the decision to build the Residence Inn to meet that specific demand.
“It’s done extremely well,” said Fellman of the Hampton Inn.