Upscale Parkland, one of the county’s wealthiest cities, modified its code Wednesday night to allow its first “luxury” consignment shop.
“We have failing shopping centers all over the city of Parkland and we have to do what we can to bring business into the city of Parkland without compromising the standards of the city of Parkland,” said City Commissioner Jared Moskowitz.
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The store, named “Sincerely Yours,” opened the next day. It sells items such as artwork, furniture, jewelry and designer clothes in a shopping plaza on State Road 7.
But in the same motion, commissioners tightened existing rules to ban second-hand stores. They say there’s a difference.
In consignment, the owner remains the owner of the item until its sold. Moskowitz argued since these aren’t items that have been donated, they aren’t second-hand.
“This is not a thrift store, this is not a Salvation Army,” he said. “Some stores sell $100 T-shirts and some stores sell $5 T-shirts. This is the $100 T-shirt store.”
“You see a trend right now toward a luxury consignment shop because there are people who have luxury items who want to get rid of them and there are people who want to buy luxury items somebody else owned for a short period of time at a lower cost,” he said.
Parkland is known for its upscale reputation. It’s home to some of the highest property values in Broward County and there is little commercial area – the majority of that is on State Road 7.
“This is a high-end boutique and I don’t think there’ll be a problem at all,” said Mayor Michael Udine. “It doesn’t take away from the ambience and elegance of the Parkland lifestyle.”
Sincerely Yours co-owner Cindy Quallich said consignment stores are soaring in popularity across the country as Americans shop for luxury items but don’t want to pay full price. And sellers, who wore an item maybe once – or not at all – are looking to make some money.
“Not everything used is used,” she said. “Not everything used is created equal.”
“Mercedes are pre-owned, Toyotas are used. Our items are pre-owned, some of the merchandise still has the tags on it,” Quallich said.
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