Standard Pacific Homes is opening its sales center this weekend at Watercrest at Parkland, a 450-home lakefront development on land known as “The Wedge.”
Buyers can tour three model homes and use a high-tech design room to customize selected features, said Dan Grosswald, South Florida president for Standard Pacific.
The one- and two-story homes range in price from more than $400,000 to over $1 million. Residents are expected to start moving in early next year.
The 12 designs offers one- and two-story floor plans with large open spaces and master suites. Amenities include a clubhouse, fitness center, pool, splash park and a sports complex.
Irvine, Calif.-based Standard Pacific started sales at Watercrest earlier this year, though Grosswald wouldn’t say how many contracts have been signed so far. But Brad Hunter, a housing consultant with the Metrostudy research firm in West Palm Beach, said the builder should have no trouble selling out quickly.
Many buyers are jumping into the market to beat rising prices and mortgage rates, Hunter said.
“There’s a tremendous amount of demand that Watercrest can capture and serve,” he said.
Standard Pacific is one of four national builders planning roughly 1,500 homes in Parkland during the next few years. The city in northwest Broward offers some of the county’s last available land for large-scale home construction, analysts say.
Standard Pacific has projects throughout Palm Beach and Broward counties. Last year, the builder spent $8.8 million for 34 lots in the Oaks at Boca Raton. In June, it acquired Coral Springs-based Centerline Homes.
The Watercrest sales center opens at 10 a.m. Saturday at 11131 Watercrest Circle West. For more information, visit standardpacifichomes.com.
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